Hi – I’m Piper, a creative who turns complex problems into clear, usable experiences.

I’m a creative strategist and senior designer who turns ideas into thoughtful, high-performing work. From campaign concepts to the details that make them click, I care just as much about why something works as how it looks. I love collaborating with teams to create smart, effective creative that actually connects.

Corporate homepage

Redesign of the Teladoc Health homepage to connect with all audiences, showcase the brand’s vision, and guide users seamlessly to relevant content.

Web navigation

The existing experience made it hard for users to understand where to go. I restructured the flow and designed a solution, grounded in how users navigate.

Forum microsite

Check out the Forum event site migration and improved design, which created a seamless experience for both the event and post-event touchpoints.

Accordion shift

Learn how testing and a strategic redesign of FAQ placement boosted user engagement and drove a 5% increase in conversions.

bluspark global

See how we crafted a professional website for Bluspark Global, showcasing their expertise as a new leader in logistics and procurement consulting.

Godzilla board

See how we brought the Times Square Godzilla billboard to life, combining bold animation and striking visuals to captivate conference attendees and drive web traffic.

New York OOH

Learn how we designed an impactful NY OOH campaign, using bold headlines and crisp visuals to promote our service offering and drive conversions across digital panels, subways, and billboards.

Teladoc That

See how we brought relatable, real-life moments to life in 'You can Teladoc that'—a playful, mid-funnel campaign showcasing comprehensive solutions with empathy, humor, and modern design.

Takeout campaign

A full-funnel campaign that turned a competitor’s data breach into a moment of relevance. Built from strategy to execution, it uses security as the hook and storytelling to drive conversion.

Product feature

Engagement was low because the feature was positioned around functionality, not value. I reframed the messaging and designed a modular ad system optimized for testing, giving us flexibility to iterate quickly and drive meaningful interaction.

Article promo

See how we used bold design and scannable headlines to craft an engaging LinkedIn carousel that drove readers to a thought leadership article on logistics.

Podcast promo

Discover how we creatively promoted a podcast episode using custom photography and a waveform animation to highlight the audible experience.

ihaf video

See how we captured the creative team's journey and the transformation of the Teladoc Health brand in our 2024 IHAF awards submission video.

Primary care video series

Learn how we crafted a 5-video series to showcase the P360 experience, addressing user questions with data-driven storytelling.

bluspark branding

Explore the development of the Bluspark branding for a logistics and procurement consulting agency.

Silva properties branding

Check out the creation of a brand identity for Silva Properties in San Antonio’s commercial real estate market.

Greenabl

See how we created a purposeful brand identity that reflects sustainability and the shipping industry in one seamless design.

Riviera Apartments

Discover the creation of a vintage Miami-inspired brand identity for Riviera Apartments.

Event booklet

Check out how we designed an event brochure that combines key details with strategic content to drive conversions.

Presentation template

Teams were reinventing the wheel with every asset, leading to inconsistencies and slow turnaround times. I built a flexible template system that scaled across channels, making it easier to move quickly without sacrificing brand integrity.

Sales sheet

See how we created a one-page sheet that clearly communicates our software solution and partnership approach.

Masters collateral

Explore how we created custom event collateral for a high-profile marketing event at the Masters Golf tournament.